Re-imagining the natural beauty 
of The Faroe Islands
 

The Faroe
Islands
 

Discipline: 
User Experience 
User Interface
Brand Strategy
Marketing Strategy 
Art Direction






 

Date: 
2018 
Duration:
1 week






 

The Faroe Islands are a grouping of 18 islands secluded in the North Atlantic. This small island nation is home to the Faroese; a people that are as unique as the landscape they call home. The Faroes, which are often seen as the "Little Iceland" are a growing destination for travel. In 2017 the islands GDP was comprised of 17% eco-tourism. In order to continue to grow this I created an experiential micro-site to not only drive tourism, but also educate the world about this hidden gem. 

The Final responsive screens

The Challenges

  • Lack of direction in user flows

  • Difficulty finding information

  • Singularity from page to page

  • No clear direction to drive user interaction

  • Poor content management

Home 

People & Culture

Plan your trip

Design for the user

After analysing the current challenges to the
website I moved forward by creating Personas
so I could have user goals to drive the design. 

Exploring look & feel 

After establishing clear user goals I explored the look and feel from sleek and modern to more experimental and experiential with Style-tiles. In the end I went with a design that leaned heavily on the idea of story, culture, and myth. 

Sketches for an agile mind-set

Moving into the final visual designs I did quick
sketches in order to establish quick flows and 
understanding for how content would change 
from device to device.

Bringing it all to life

After working through basic design and a mobile first mind-set I designed the visual for the Home page, People & culture, and Plan your trip. 

Home

Culture & people

Plan your trip

Plan Your Trip 

Plan your trip allows you to build your trip and plan every detail from travel methods, travel packages, to housing and information about the islands and the people of the Faores.

People & Culture

Finally People & Culture allow you to take a deep dive into the Faroese and their home and way of life. Here you can find history, culture, facts, myths and more. 

Adaptable design

Building out the visuals I designed with responsiveness in mind and created visual adaptable to mobile, tablet and desktop. 

Home; explore the islands

Home curates relevant content and gives the user easy access to any and all content relevant to their journey to or to learn about the Faroe Islands.

The final outcomes

  • Design for a topical micro-site to drive consumer buy in

  • Created a unique digital experience as a platform for story telling 

  • Improved the brand and experience of the Faroese 

  • Represented an underrepresented people and culture and brought 
    attention to these unique people and islands

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