Carter's kid 
animation

A branded graphic for a whimsical 
kid's clothing company

Discipline: 
Branding 

Motion design

Shape layer 





 

Date: 
2018
Duration:
2 weeks







 

In my motion media intro class, we were tasked to create an original interpretation of Oskar Fischinger's visual music. I choose to create a whimsical and fun animation to be paired with a personal design project for rebranding Carter's Kid's clothing to extend my branding package and create branded content for in-store and online use. 

The final outcomes
  • Basics of shape layer animation and best practices in aftereffects and motion design

  • A better understanding of video, music, and motion editing 

  • More well well rounded approach to graphic design and how motion graphics can
    elevate and push identity design ​

Related projects
a sample spread from my girl interrupted type book with full bleed distorted text

Food Network 

Refresh

An elevated and exciting rebrand
for the classic Food Network

 

Discipline: 
Branding 

Motion design

Stop motion

Cinematography
Shape layer 






 

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Cody Lyle Delong 2020

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